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15 Conversation Starters With Your Donors

We always say that in Planned Giving, people skills are far more important than technical skills. Why? Because people give to people, not to institutions.

Yet sometimes, even the most socially adept among us need a little help to get the conversation started. That’s why we’ve developed these 15 Donor Conversation Starters.


Use these questions the next time you meet with a donor or prospect. Along with the 31 Quality Questions To Ask Donors, they’ll help break the ice, establish trust, and get you started on the path to building a meaningful, mutually beneficial relationship.

Each question comes with an explanation of it’s “why.”