Making significant charitable gifts often requires advanced planning. Non-cash gifts, like appreciated securities and real estate, take time.
Donors can mail a check on December 31st, but they can’t decide to make a non-cash gift on December 29th because the transaction cannot be completed before the end of the year. Other time-consuming considerations include real estate appraisals, environmental assessments and unforeseen problems that do arise.
You need to get your donors thinking about making non-cash gifts now. Use this brochure to gently encourage them to start the process sooner rather than later.
How the copy is structured:
- Introduction: How to Be a Hero
- The Season of Giving
- Importance of advanced planning for charities and planning professionals
- Get started