Here are the facts:
- Less than 5% of this nation’s wealth is in cash and 95% is in assets.
- Over 85% of all planned gifts are bequests, appreciated “stuff”, gifts of retirement plans and life insurance.
- They are all easy to give and do not affect one’s cash flow during lifetime.
So, what does this tell us about what you should be asking your donors to give and how they should give? Plenty!
You should ask for non-cash assets the simplest way possible – through a bequest.
For the other assets tucked inside retirement plans, financial accounts and in paid-up insurance policies, beneficiary forms are an easy way to designate the individuals and organizations to whom those assets should go.
Given the prevalence of these assets and the ease with which bequests and beneficiary designations can be used to accomplish the gifting, doesn’t it just make sense to market them to your donors?
This on-target e-brochure does just that, with style. Plus, it can be customized to work as a newsletter article or solicitation letter.