The charitable gift annuity remains the most popular life-income gift. It’s easy to do, affordable, and donors like the advantages, especially the receipt of predictable, annual annuity payments. And, the annuity payments continue, year-in and year-out.
But what exactly is a charitable gift annuity? If you have a gift annuity program, why not educate your donors about it – most donors and prospects have never heard of a charitable gift annuity. When your donors read this article, they’ll not only have a better understanding of gift annuities, but they should be encouraged to explore funding one.
How this document is organized:
- It is a Contract
- Payout Rate explanation
- Benefits (5 clear-cut bullet points)
- I am Considering! What Are the Steps? (6 clear-cut steps we’ll take.)
I am Interested. How Do I Proceed? (6 bulleted responses)