Planned Giving Videos

Studies show video comprehension far exceeds that of text alone. Video is now the go-to source of content on the web. Get out of the 80s by incorporating these videos on your planned giving website.

Available in male and female voiceover. Developed by PlannedGiving.comthese videos are embedded in our planned giving websites. Purchase.

Audio Visual Content is Highly Engaging

Video is now the go-to source of content on the web. And this is why our planned giving websites and landing pages are becoming more video-based.

With video, comprehension and retention goes up: Studies show that when presented with information, most remember just 10 percent of what they heard or read after three days. Pair that content with video, that figure jumps to over 90 percent. Videos also brand you and helps Google to find you (SEO).

  • Share videos on social media (YouTube, Facebook, Twitter, LinkedIn, Instagram)
  • Share in emails.
  • Embed them in e-broadcasts to generate higher click through rates.
  • Host them on your planned giving website. (Note: If you are a client, we integrate the videos directly into your planned giving pages. They blend seamlessly instead of looking like an afterthought.)
  • Use as teaching tools for your team, board, volunteers.

Our videos are affordable, branded with your name and logo, legally vetted, and presented in donor-centric language. Call your gift specialist at 800-490-7090 ( for more information.

Over 15 topics including blended gifts. Contact us for more information. (800-490-7090)

How We Deliver Your Videos

  • Videos are licensed to one nonprofit organization at a time.
  • Once you purchase a video, you will be sent a unique “share” link that will function only on your website. This works in a similar fashion to YouTube (so simply give the link to your webmaster or IT).
  • You may embed the video in as many pages as you wish within your organization’s website. In fact, we recommend you do so.
  • Best place to begin would be embedding the videos on your planned giving website.
  • Annual fee: $295 (with a $100 initial setup)

Over 60% of donors do not have a will. Of those who do and are philanthropic, some use an attorney to write their will, some do it on their own, and others use an online Will and Legacy platform such as LegacyPlanner™.

Finger Pointing

What would it cost you to produce these materials yourself?

  • Pay a marketing copywriter
  • Pay a planned giving specialist
  • Pay an attorney
  • Pay a proofreader
  • Pay a graphic designer
  • Pay with your time to oversee the project
Don’t forget to include "opportunity costs" — the cost of the gifts you didn’t have time to solicit.

One minute of video is worth 1.8 million words.

Reach out! We look forward to hearing from you.