Want to Be a Hero?

Making significant charitable gifts often requires advanced planning. Non-cash gifts, like appreciated securities and real estate, take time.

Donors can mail a check on December 31^st, but they can’t decide to make a non-cash gift on December 29^th because the transaction cannot be completed before the end of the year. Other time-consuming considerations include real estate appraisals, environmental assessments and unforeseen problems that do arise.

You need to get your donors thinking about making non-cash gifts now. Use this brochure to gently encourage them to start the process sooner rather than later.

How the copy is structured:

• Introduction: How to Be a Hero
• The Season of Giving
• Importance of advanced planning for charities and planning professionals
• Get started