Why Give Stock Instead of Cash?

Some donors understand they can use shares of appreciated stock for a capital gift. What they may not understand is the option to use stock to fund an annual or year-end gift. It’s our job to let donors know that donating shares of stock is a smart way to make a charitable contribution without affecting their cash flow.

Inform donors that using stock to fund gifts may be a smart alternative to using cash.

Here’s the copy structure:

• Title: Why Give Stocks Instead of Cash?
• Introduction
• What’s in It for You? Five Advantages of Giving Stock
• A Case in Point
• Playing by the Rules: Requirements/Provisions

Feel free to edit and/or revise the title!