These Four Gifts Make Giving Easier

This piece explains four non-cash giving alternatives for prospects who are concerned that they cannot afford a cash gift. These planned gifts cost your donors little to nothing during their lifetime and provide substantial benefits to your organization.

This is an excellent brochure especially in tough economic times since it focuses on “gifts anyone can afford” and emphasizes your desire to partner with your donors in their giving. The copy lets prospects know that you empathize with their economic anxieties and then talks about these practical giving options:

• Bequests – The gift that costs you nothing during your lifetime.
• Life Insurance – The gift that’s hiding in the back of a desk drawer.
• Gift Annuities –Lock in the current value of your investment portfolio, take advantage of tax deductions, and receive guaranteed fixed payments for life.
• IRA – You may qualify to make a gift of your retirement account tax-free.

These “user-friendly” options will help your donors be comfortable enough to make that bigger, more transformative gift.