“But I Already Have a Will”

Times change — and so should your donors’ wills!

Did you know that most people who have a will consider it a “once and done” document? They create a will or trust when they and their children are young, and then never look back.

Meanwhile, time marches on: Children grow up to earn far more than their parents; businesses partnerships are formed and dissolved; couples get divorced and remarried; property is bought and sold … yet the will stays in the bottom of a desk drawer, gathering dust, never to be updated.

Then, when the day finally comes time to put that estate plan into action, the heirs get an unpleasant surprise. There are stepchildren and exes who haven’t been considered; property that’s contested because it wasn’t included; liens that must be satisfied; and gifts to nonprofits that were never added. Sometimes, the probate court even declares old wills invalid—leaving loved ones with a mess and an expense they weren’t expecting to inherit.

Don’t miss out on transformational gifts just because your supporters forgot to update their estate plans.

Our postcard and letter combo provides two ways to gently remind donors to protect their loved ones by reviewing their estate plan. Brand it to your organization, and make it a powerful way to keep your nonprofit “top of mind” while your supporters consider their legacy.