Your Care Gets a Check-Up. Why Not Your Will?

This is a wake-up call for prospects who think they can’t make a charitable bequest because they’ve already written their will. Your objective as a fundraiser is to prod these folks to re-examine their estate plans, and in the process, add a bequest to your organization.

Copy alerts readers to the potential defects of their current will, such as the possibility that their will may be too old, ignore recent tax-law changes, benefit family members who are no longer alive, or may not work in the new state to which they’ve retired. The close is a direct solicitation to add a bequest to your organization when the will is revised. Your contact information is included for more information and follow-up.