Use this as a gentle wake-up call to your donors – to let them know the consequences of dying without a will.
Most of your communications to your donors about wills tells them the good things a will can accomplish. But have you told them about what happens if they don’t have a will?
Once they see how important it is to take action, some of them may be spurred to do so. And when they do, it’s a good time to think about the charitable bequests that are encouraged in this brochure. Most fundraisers know that once they put your organization into their will, very few donors will ever take it out again.
How this document is organized: