Have your stocks gone up this year? Or down? (Either way, you can use them to make a gift to [YOUR ORGANIZATION].)

At year-end, your prospects are reviewing their portfolio’s performance, deciding what securities to sell and which to hold on to.

This postcard plays off that activity and shows prospects the benefits of using securities to make a gift – even securities that have declined in value this year.

The copy highlights giving securities outright and using them to fund a gift annuity.  This piece combines impact with information to appeal to both casual and experienced investors.