It’s OK to be a Little Selfish When You Make a Gift! -A

Send your prospects a persuasive communication that highlights the increased income they can enjoy when they create a charitable gift annuity.  The copy targets retirees and older prospects, addressing their concerns about low retirement income and declining stock values/decreased dividends.  Specific examples highlight the difference between yields on common stocks and gift annuities.

Remember, we also have a piece on charitable gift annuities in our Marketing Starter Series. This piece is an excellent follow up to that one.

How this guide is structured:

• Introduction (…A gift annuity pays you back in return for your contribution…)
• Explanation of how a gift annuity works
• Numerical Example
• Call to Action

Note: primarily written as newsletter/article/column copy, this document can easily be adapted into a solicitation letter.