Like the Rock of Gibraltar

The current economic climate is challenging and full of uncertainties – we’re not telling you anything you and your donors don’t already know.  Assets – including those owned by your donors – have tumbled in value.  Is there anything your donors can rely on in these uncertain times?

There is, and it is called the charitable gift annuity.  In fact, the payments are rock solid, just like the Rock of Gibraltar.  And that feature will attract many folks to your charitable gift annuity program.  The message of this brochure is that your annuity program is rock solid.  It’s a great way to market gift annuities.

How this document is organized:

• Introduction: Satisfaction – that’s what we hear from our charitable gift annuity donors – – satisfaction in supporting [YOUR ORGANIZATION]… But in addition to that satisfaction, what makes a charitable gift annuity so solid?
• Reliable
• Unchanging
• Recurring
• Lasting
• Follow-Up: We’d be delighted to prepare a personalized gift annuity illustration for you, …