Detailed explanations of two gift plans that appeal to younger donors who may feel that they cannot afford a major gift and that a “planned” gift means a bequest.
This copy is persuasive and logical, written to de-mystify these somewhat complex gifts as well as, convincing readers that they offer solid benefits that should be considered. Numerical examples and tax rates are carefully minimized to keep your newsletter accurate and relevant.
How the copy is structured:
Planned giving marketing downloads and back-office tools.
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