Securing Your Organization’s Future

As you transition your prospects from annual giving to endowment/long-term/major giving, you may want to step back to educate them about what your endowment is and what it does for your organization.  This piece combines technical information about how an endowment holds donations and makes distributions, with encouragement of readers to perpetuate their own giving through an endowment.

Copy lets prospects know that they can set up a permanent or term endowment and activate an endowed fund through lifetime gifts plus final funding in a bequest.   Readers are led to you for additional information and follow-up.