Endowments

When you visit a financial advisor and discover she does not know the difference between stocks and bonds, how comfortable would you be working with her? You’d probably walk out the door.

When a prospect approaches your nonprofit, they expect you to know the fundraising basics — like which planned gifts pay income; what makes your nonprofit stand out; and how an endowment works.

Don’t give your prospects a reason to walk out the door. Educate yourself and grow your career along with your organization. This booklet is a great start. It covers everything a gifts officer needs to know about endowments: how they work; the pros and cons of an endowment; how to attract donors; and much more.

Fundraisers often struggle in silence. We have identified six key areas where they seem to need the most help:

1. Listening
2. Time management
3. Understanding money
4. Understanding how the wealthy think
5. Initiating legacy conversations
6. Understanding endowments

This booklet will help any fundraiser understand endowments. As to the rest, sign up for our upcoming webinars.

A little education will get you and your organization in the fast lane to success.