Excuses, Excuses, Excuses

Here is a no-nonsense counterattack to the reason’s prospects give for not planning their estates and writing a will.  The reasons are dismissed as “excuses” that keep prospects from helping themselves, their families and your organization.

The copy then states the solution:  if prospects will request information from you, they will be able to get moving toward the satisfaction and security of a valid will.

This is a strong piece that could be targeted to prospects who have not responded to earlier solicitations in your bequest campaign.