Is It Your Will – Or Someone Else’s?

A persuasive challenge to prospects to get out of their estate-planning inertia.

Highlights the risks of non-planning, and the rewards prospects, their families, and your organization will receive when the job is done.  Includes sample language for a simple charitable bequest.

A good follow-up to Marketing Starter Series copy on bequest basics.

How the copy is structured:

• Introduction (All your life you’ve made the decisions about how your money will be used…)
• Examples of items you can accomplish with a valid will.
• Suggested bequest language.