Appreciate Your Appreciated Property

Many of your donors are holding stocks that have appreciated significantly. And many of these same donors do not know about the benefits of giving appreciated securities instead of cash. Imagine the gifts they could make if they did!

This clear, persuasive piece makes the case for gifts of appreciated property. It speaks directly to your prospects and motivates them to respond.

The copy accurately explains the details of gifts of stock in everyday language and includes a simple financial illustration.

This short brochure also introduces the concept of making an income producing gift to your organization—an appetizer on life-income gifts for your prospects.

How the copy is structured:

• Should I give stock or cash?
• What if I need income from my stocks?
• Call to action