Five Easy Reasons to Give

Planned giving makes a whole lot of sense for donors trying to make a difference for their favorite nonprofit in today’s challenging economy.

But what if a donor doesn’t know about planned gifts or the advantages they offer?

This lively and engaging short article provides them with a compelling introduction. It captures donors’ attention by foregrounding the real-world benefits of planned gifts to those who make them as well as to your organization.

How this document is organized:

• Introduction: The subject of planned giving is introduced with a series of questions and answers illustrating its advantages to today’s donor and motivating readers to learn more.
• Punchy “Top 5 Reasons to Make a Planned Gift” list explains these advantages in slightly more detail, clarifying for the reader in lay terms why these gifts offer a powerful combination of charitable impact with real-world convenience.

Customizable text leads the interested reader to contact your organization to learn more about these exciting ways of giving.

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