It is okay to recognize that your donors have choices when they make their year-end gifts.
It is okay to recognize that your donors have choices when they make their year-end gifts. Mission is, of course, key. People support organizations whose mission they value. But, there are other important aspects of an organization that donors should consider – such as the value the organization places on its donors, the ethical and responsible way the organization uses resources, and the services of the professional gift planning staff. All of these are explained to further strengthen the case to support [Your Organization].
How the copy is structured: