Year-End Giving/Planning

As you know, the end of the year is a strategic time to touch base with prospects. You are compelling them to make those year-end gifts that are so vital to your organization.

This is also an ideal time to highlight the kinds of gifts that don’t even require donors to open their checkbooks. This end-of-year solicitation letter touches on appreciated securities, bequests and charitable gift annuities. The copy encourages your donors to think outside the box about creative ways to support your organization’s mission in a way that benefits them as well.

We suggest putting a teaser on the envelope to create a sense of urgency. For example: Your reply is needed within 10 days. Or: The clock is ticking…