Giving Tomorrow

Free for clients at PlannedGiving.Com.

Why Subscribe?

  • Philanthropy landscape is in a state of flux. Giving Tomorrow is packed with research-based articles from thought leaders across the nation.
  • It’s the first and only magazine devoted to marketing planned gifts and blended gifts.
  • You are wired to be proactive and want to grow even more.
  • It’s printed in full-color and arrives in your hands via U.S. Mail. Digital copies available.
  • It’s for thought leaders and the success minded.
  • It’s for those who understand fundraising is a business.

Packed with valuable information:

  • Interviews with the best and brightest from the philanthropy and business worlds (read Six Industry Experts Interviewed)
  • Expert opinions on current trends
  • Articles on sustainability, personal development, networking, marketing, stats, infographics, and best practices
  • Technical columns
  • Inspiration, motivation and personal stories

Subscription Benefits

Subscribing to Giving Tomorrow gives you access to exclusive tips, tricks, interviews and advice for building your nonprofit’s endowment — and your own fundraising career. It’s a key step in joining our unique network of planned giving professionals. We see things through a different lens — and soon you will, too. We’re the first (and only!) magazine dedicated to marketing planned and major gifts.

You’ll receive 12 print issues a year — but the benefits don’t stop there. Each subscriber also receives:

A $799 value for only $247.00.

Sample Flipbook Issue

Product Sheet (PDF; printer friendly)

The Future of Planned Giving Year End Issue Giving Tomorrow
Lynn Ierardi Univ Penn Storytelling
Subscribe Today Submit a Story Advertise SPECIAL REPORT: The Future of Plannedgiving (2018)

I am a subscriber to Giving Tomorrow and want to update my mailing address. Love the pub and don’t want to miss an issue!

Steve Herlich
Vice President of Development
Morningside Ministries
San Antonio, TX

I rarely have time to read the magazines that come in my mailbox, but I had a moment, picked up Giving Tomorrow magazine, and immediately got useful tidbits. It is well-conceived, well-organized with the helpful Call to Action at the end, and engaging. If you are wondering who read your magazine, I am letting you know that I did. Bravo to you and the team.

Ninette E.

Giving Tomorrow Archives

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Ben Madonia

Director of Gift Planning
Hamilton College

In a sector with a reputation for high turnover, Ben Madonia breaks the mold. Ben was happily engaged at Hamilton College in central New York for more than four decades until his retirement this month.

  • Your Voice: “Listen Up”
  • Ask the Expert! (Real Estate to Fund a CGA?)
  • But My Prospect are Smart!
  • Misconceptions About Gift Planning
  • Nostalgia Marketing
  • Call to Action
  • And more…


Lynn Malzone Ierardi
JD, University of Pennsylvania on Storytelling

Jessica Chapman (ALS)
Millions of Dollars Falling Out of the Sky

Tricia Bruning
Abramson Cancer Center, University of Pennsylvania Medicine