Some donors understand they can use shares of appreciated stock for a capital gift. What they may not understand is the option to use stock to fund an annual or year-end gift. It’s our job to let donors know that donating shares of stock is a smart way to make a charitable contribution without affecting their cash flow.
Inform donors that using stock to fund gifts may be a smart alternative to using cash.
Here’s the copy structure:
- Title: Why Give Stocks Instead of Cash?
- What’s in It for You? Five Advantages of Giving Stock
- A Case in Point
- Playing by the Rules: Requirements/Provisions
Feel free to edit and/or revise the title!