Don’t Worry. You Don’t Need a Will. The Government Will Take Care of it For You.

This piece uses an ironic approach to challenge the reader to think seriously about the loss and uncertainty that results when a person passes away without a will. For example: assets are distributed according to state law, the personal representative and children’s guardian are chosen by the court, and taxes are maximized.

The copy appeals to readers to avoid the unfortunate situations by writing a will, which will benefit themselves, their families and your organization. It closes with an offer to send information about making a bequest and a follow-up contact from you.