Here is a more direct encouragement to your prospects to get started writing their wills. The theme of this brochure is the satisfaction and peace of mind readers will feel after the job is done. Your organization is highlighted as the source of initial information prospects can use to begin the task.
Copy leads to a strong appeal to consider a gift to your organization after family needs are attended to, and guides prospects to you for follow-up. Ends on an upbeat note: the reader is encouraged, “Don’t delay.”