Every fundraiser dreads this response to a solicitation for charitable bequests: “Too late – I’ve already written a will.”
This brochure is your counterattack. In clear and convincing language, it explains how prospects with wills can still include you in their estates – with a codicil. Without getting stuck in legalese, we explain what a codicil is and how it works. To keep things non-threatening, we lead off with examples of how a codicil can address changes in bequests to the prospect’s family. Then comes strong, persuasive text about the benefits of estate-plan gifts to your organization, capped by the solution to the prospect’s problem: they can be part of your bequest campaign with an easy, inexpensive codicil.
This brochure should form an essential part of your bequest marketing toolkit.