Some of your prospects have already written their wills, and so they tune out calls for a bequest to your organization. That’s why you need to incorporate marketing, encouraging prospects to rethink their estate plans by driving home the importance of ensuring their wills are up-to-date.
Many people think wills are once-and-done; compounding this problem is that sometimes, wills are written in haste. This might be in preparation for a trip; in response to learning of a threatening illness; or witnessing the hardship other families undergo when someone dies without a will.
Yet to properly protect an estate — and its heirs — it’s important that a will is carefully written, and then regularly reviewed to ensure everything’s up-to-date and meets current expectations.
The helpful information in this brochure may be just the opening you need to inspire a prospect to consider charitable giving.
The brochure copy also aims to mobilize prospects who have previously ignored your bequest requests and introduces targeted materials on updating wills and adding charitable bequests.