Donor testimonials are very effective marketing tools. But what if you haven’t been able to secure testimonials yet, or don’t have them for all the gift plans that you offer?
Here is a prepared testimonial on your most popular life-income gift, charitable gift annuities, ready to go to work enhancing your marketing right away. It expresses the donors’ pleasure at discovering that a gift could pay them back; it also clearly notes the tax benefits of a gift annuity. It’s a thorough and persuasive piece.
We suggest the following format for the testimonial: a thumbnail photo of the donors plus a quote about how much they like their gift as a “teaser” on your home page or other appropriate page; then “Read more…” linking readers to the main story.
We recommend not to use numeric examples. Simply mention that CGAs provide a higher “return” as compared to CDs and other bank accounts. In addition, annuity rates change. Leaving out numbers will give your copy a longer shelf-life.
These testimonials are illustrative only. Please improvise.