Send your prospects a persuasive communication that highlights the increased income they can enjoy when they create a charitable gift annuity. The copy targets retirees and older prospects, addressing their concerns about low retirement income and declining stock values/decreased dividends. Specific examples highlight the difference between yields on common stocks and gift annuities.
Remember, we also have a piece on charitable gift annuities in our Marketing Starter Series. This piece is an excellent follow up to that one.
How this guide is structured:
- Introduction (…A gift annuity pays you back in return for your contribution…)
- Explanation of how a gift annuity works
- Numerical Example
- Call to Action
Note: primarily written as newsletter/article/column copy, this document can easily be adapted into a solicitation letter.