A targeted communication on two rewarding gift plans that will appeal to younger (late-40s to early-60s) planned giving prospects. Especially appropriate for high-income professionals. Copy is benefits-driven, and is appropriate for an article or column in your publication or a secondary article in your newsletter.
How the copy is structured:
- Introduction (…We offer two gift plans especially tailored for our friends who are still fully involved in their careers…)
- Two benefits of deferred gift annuities.
- How deferred gift annuities work.
- How flexible gift annuities work.
- Your gift matters to us.