We offer a selection of pieces that push prospects out of their inertia about writing a will – the greatest impediment you face in closing more estate gifts (approximately 60 percent of your supporters will die without a will). Each has a slightly different tone – you can choose the one that best communicates to your prospects, or alternate 2 or 3 different pieces throughout your bequest campaign.
This brochure is upbeat and friendly and uses a folksy “be prepared” theme. Readers are guided to your organization for a will kit (we can help you assemble it) that will give them the information and encouragement they need to begin planning their estates. They are encouraged to include a bequest to your organization, and then directed to you for follow-up information.