This grabber headline (from a gypsy proverb) leads to a persuasive article featuring a to-do list for prospects uncertain about how to start planning their estates. Clear and compelling instructions are grouped under keep-it-simple subheads. The style is friendly and encouraging, and keeps the reader focused on getting that will completed.
Your prospects will welcome this practical, accessible and down-to-earth piece.
The copy can be modified to serve as newsletter content, a brochure, or an article/column. You can also adapt it as a leave-behind for prospect visits or a take-home from an estate planning seminar.
How the copy is structured:
- “You are not alone! Over 60% of Americans die without a will…creating a will can be easy if you just follow these steps…”
- Things you own
- Things you want to give away
- People who can help you
- You can even change your mind…no problem
- If you would like to make a gift to [Your Nonprofit] through your will, we will be glad to help you with every step.