You may be aware that sixty percent of your potential bequest donors pass away without a valid will. That’s your audience for this piece.
In a non-threatening style, this piece presents the most common excuses prospects use for not writing a will. For each excuse, will power is the solution. The content focuses on the benefits of successful estate planning.
A soft sell, the positive writing style still makes a strong point and adds to your bequest marketing mix. Our estate planning starter kit makes a perfect follow-up to this piece.