A persuasive challenge to prospects to get out of their estate-planning inertia.
Highlights the risks of non-planning, and the rewards prospects, their families, and your organization will receive when the job is done. Includes sample language for a simple charitable bequest.
A good follow-up to Marketing Starter Series copy on bequest basics.
How the copy is structured:
- Introduction (All your life you’ve made the decisions about how your money will be used…)
- Examples of items you can accomplish with a valid will.
- Suggested bequest language.