Use this very informal article to get the message out about this great gift by focusing on the benefit it provides to your donor(s).
If your donors don’t know about gift annuities, this article is meant to introduce them to the gift and educate them about its benefits. They’ll learn that it is the gift that gives back. That alone could entice them to consider funding one.
- Introduction: Question: what charitable gift can you make that gives something back to you?
- What’s the Gift? (A gift that often increases cash flow)
- What’s the Benefit? (Tax and financial benefits)