Your planned gift marketing starts here. This is a blueprint for how a charitable bequest works and explains what an easy and flexible gift it is for donors.
- The piece leads off with the benefits to donors of making an estate gift, then briefly but accurately describes the different types of bequests.
- It then highlights revocable trusts.
- The copy finally guides prospects to you for additional information and follow-up.
The “legacy” theme reminds prospects that an estate gift is their testimony that they have valued your organization during their lifetime, and that they want to help ensure that it will keep doing good work after they are gone.