Donor testimonials are very effective marketing tools. But what if you haven’t been able to secure testimonials yet, or don’t have them for all the gift plans that you offer?
Here is a prepared testimonial on the gift of a paid-up life insurance policy, a win-win format for both the donor and your organization. It’s a clear, persuasive statement about recognizing surplus insurance policies as potential gift assets, and the satisfaction of being able to make a larger gift by using one.
We suggest the following format for the testimonial: a thumbnail photo of the donor plus a quote about how much he likes his gift as a “teaser” on your home page or other appropriate page; then “Read more…” linking readers to the main story. You can download stock photographs, for free, at plannedgiving.com/stock.