Instead of waiting for your prospects to discover your new planned giving website by accident, use this opportunity to contact them and remind them of the ways you are able to accomplish your mission through their support. We’ve created a personalized letter you can use just for this purpose.
The letter provides “teasers” about different types of planned gifts by highlighting the benefits for your donors.
NOTE: Same copy in newsletter/column format is available. See newsletter “Promoting Your Website.” Do not download both documents since the copy is essentially the same.
How the letter is organized:
- Introductory paragraph (personalize with information about your organization)
- Bulleted items highlighting several benefits of gift planning (Did you know…?)
- Call to action