Have a planned giving website? This copy will help you announce it.
Don’t have a planned giving website? We include an alternate version for promoting your program in general.
These materials are short, to the point, and make a quick, powerful impact by giving readers a preview of your resources. (NOTE: Same copy in solicitation letter format is available as Product 2000 and 2006, “Promoting Your Planned Giving Program [Without a Website].” Do not download both these documents because the copy is essentially the same.)
Customize the appropriate [HIGHLIGHTED AREAS] with the name of your organization and your mission. Wording in other [highlighted areas] may need to be changed to reflect specifics about your organization.
How the copy is structured:
1st Version (Website):
- Opening paragraph expressing appreciation for your donors’ support.
- Paragraph announcing website.
- Bulleted “teasers” about types of planned gifts.
2nd Version (No-Website)
- Paragraph expressing appreciation for your donors’ support.
- Paragraph letting prospects and donors know to look for future information about planned gifts in your organization’s publications.
- Bulleted “teasers” about types of planned gifts.