It’s evident that most donors are good people. But how about encouraging your donors to be great people who create extraordinary gifts? It really is easy if donors plan their gifts wisely. This article directs donors’ giving by asking specific questions about their intent and their personal, family, tax or philanthropic goals. Encouraging donors to articulate their goals helps fundraisers recommend gifts in line with donor expectations. Doing this ensures your donors are not only great, but truly extraordinary. And extraordinary donors benefit your organization.
How the copy is organized:
- Introduction: Savvy Gift Planning
- Important Questions About Planned Giving