An essential introduction to how unitrusts work and what they can do for your prospects. Copy begins and ends with specifics on benefits.
It is written in a simple style and is very appropriate for a short, brief column or article in your publication or section of a newsletter.
How the article is structured:
- Introduction (List of conditions that may make a Charitable Remainder Unitrust a good gift option)
- Simple explanation of how a unitrust works
- Call to action