Think about your bequest prospects who don’t even know why they need a will in the first place. There are more of them than you think, and they’re tuning out your marketing message.
This article provides a no-nonsense primer on how your prospects’ wishes will be ignored, and their families penalized, if they die without a will. The effect of the state “intestacy” laws on provisions for spouse, family and charity are spelled out clearly. Text leads to a persuasive conclusion — start planning your will today! – and closes with an appeal to include a bequest to your organization when the prospects write their wills.
An essential message to send early in your bequest marketing campaign, or as a wake-up if the response rate slows down.
How the copy is structured:
- Introduction (3 popular mottoes regarding writing a will)
- How not having a will can affect various people in your life:
- Your Spouse
- Your Young Children
- Your Grown Children
- Your Grandchildren and Stepchildren
- Your Personal Representative
- Your Favorite Charities
Invitation to include [YOUR NONPROFIT] in their will