There many ways to give that you encourage your donors to consider, but you never want to encourage or accept is a gift that will harm your donor’s financial or personal situation. Gifts should work for your donors and for you – never only one or the other. This is a good reminder to your donors that you have their best interests in mind, that you are ethical and honest, and that they can trust you when discussing gift options. Your professionalism will instill confidence and make them more likely to want to support you.
How the copy is organized:
- Introductory paragraphs mentioning several types of planned gifts.
- Caution to donor not to give a gift that will create personal financial harm.
- Invitation for further discussion.