What connects any donor to a charity is the mission. It’s important that your communications about planned giving always include something about your mission because you are reminding donors of the very reasons that brought you together. Keep your donors focused on and involved in your mission – this is what will encourage their continued support. This is a snappy piece to remind donors why they give to [YOUR ORGANIZATION]. Be sure to customize this with some pertinent details about accomplishments, highlights or other mission-related information.
How the copy is organized:
- Introduction (Why do you and other friends of [YOUR ORGANIZATION] support us financially…?).
- Brief examples of types of planned gifts.
- Invitation for discussion of planned gifts.