Still trying to raise funds using the same old data? Going into a new phase with the same old approach? Looking for bigger donations, but coming up short?

It’s time to cast your net wider and go beyond just focusing on cash donations.

Donors have far more to offer you than what’s in their bank account.  For example, some wealth studies suggest that those with just $100,000 of net worth have as much as 90% of their net worth in their residence, pension/IRA, and investments. Folks with closer to $1,000,000 in net worth generally have 3-4 times more wealth in investments and business interests than cash. And the big gift prospects – 50th reunion classes, capital campaign targets – probably have 5% or less of their wealth in green cash.

What else do you actually know about your donor that you are not including in your understanding of a prospect’s potential? For example, the average balance in a DAF account is over $180,000!

So motivating your staff to ask for gifts from other assets opens the door to much bigger gifts.

It’s time to look at some new data and try new approaches to building your relationships. Learn how to motivate your staff to ask for gifts from other assets and open the door to much bigger gifts in Brad Caswell’s webinar, Opportunity and Reward.