Donor testimonials are very effective marketing tools. But what if you haven’t been able to secure testimonials yet, or don’t have them for all the gift plans that you offer?
Here is a prepared testimonial on your most popular planned gift, bequests, ready to go to work enhancing your marketing right away. It highlights how a bequest can extend a donor’s lifetime commitment to your organization, and also explains the technical subject of codicils in clear, understandable language. This is a sincere, persuasive and complete donor statement.
We suggest the following format for the testimonial: a thumbnail photo of the donor plus the quote about how much he likes his gift as a “teaser” on your home page or other appropriate page; then “Read more…” linking readers to the main story.